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New Videos Explain the National Beef Strategy

The National Beef Strategy was announced last month. Today the groups are pleased to release the following two short videos:

NtlBeefStrategyPart1 w play
NtlBeefStrategyPart2 w play

The National Beef Strategy is a collaborative effort by Canadian national beef sector organizations including the Beef Cattle Research Council, Canadian Beef Breeds Council, Canada Beef Inc., Canadian Cattlemen’s Association (and its provincial member associations), and National Cattle Feeders’ Association.

The National Beef Strategy promotes a united approach to position the Canadian beef industry for greater profitability, growth and continued production of a high quality beef product of choice in the world.

Find the Strategy and learn more at beefstrategy.com.

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